Key Takeaways Effective online and offline marketing must be consistent. Recognition is built over time and multiple channels.In the pre-digital age, marketing was straightforward: You placed an ad in the newspaper and sent out postcards. All marketing was physical.Enter the internet, which now dominates consumers’ attention as they toggle from their desktop to their smartphone, amid their daily life. Today’s marketing needs to reflect these
The Los Angeles beachfront neighborhood of Venice may be one of the most in-demand areas in the nation—but it hasn’t gained a single housing unit in the last 15 years.Venice was ranked as the country’s toughest place to build new homes, according to an analysis by contractor website BuildZoom.com. In fact, the neighborhood had about 700 fewer housing units in 2015 than it did in 2000. Apartment development has come to a standstill there, an
Consumers voted for real estate as their top long-term investment choice for a third year in a row, according to the latest Bankrate.com survey. No-risk cash investments came in second, and stocks came in third.“If you have a long time horizon, you will win in real estate,” Abhi Golhar, a real estate investor in Atlanta, told Bankrate. The housing market has bounced back from its bottom in 2011, and during the last 12 months ending in May, ho
More Americans are choosing to rent than at any other point in the last 50 years, according to a report by the Pew Research Center. In 2016, 36.6 percent of households rented their homes, just shy of the 37 percent recorded in 1965, data shows.Overall, the number of U.S. households has increased by 7.6 million over the past decade. But while the number of homeowner households has remained relatively flat over that time period, the number of rente
Some buyers are willing to accept an “extreme commute”—a minimum of two hours each way between work and home—in return for the tranquility of the outer ’burbs, a larger property, and more land at a lower price than the city. As The New York Times puts it, these buyers are following an old real estate adage: “Drive until you qualify.”“Technological changes have made it more possible to redefine the workplace,” says Mitchell L.
You don’t have to live in Boulder, Colo., or Kauai, Hawaii, to enjoy the outdoors to the fullest. Realtor.com® scoured the country to help home shoppers find the nation’s outdoor meccas.For its rankings, realtor.com® researchers limited the results to metros with median home prices under $300,000. (That’s why many locations out West did not make the list.) They also took into account the number of national parks within a four-hour drive;
Low inventory slowed down home sales last month, as buyers faced fewer options and record-high real estate prices, the National Association of REALTORS® reported Monday.Total existing-home sales, which include completed transactions for single-family homes, townhomes, condos, and co-ops, fell 1.8 percent in June to a seasonally adjusted annual rate of 5.52 million. Nevertheless, the pace of sales rose a modest 0.7 percent compared to a year ago.
In memory of the amazing talent of Chester Bennington and condolences.R.I.P. March 20, 1976 - July 20, 2017"Numb" is a song by American rock band Linkin Park. It was released as the third single from their second studio album, Meteora (2003), and is the thirteenth and final track on the album. One of Linkin Park's most well-known and critically acclaimed songs, "Numb" topped the Billboard Hot Modern Rock Tracks chart for 12 weeks. T
About 23 percent of residential homes built for one to four families are now owned by investors, according to a study recently released by REAL Trends, Inc., and NEXZUS Publishing Group. The vast majority of those homes are not owned by institutional investors but rather individual investors or small investment groups.The Iceberg Report outlines the size of the single-family residential market, as well as uncovers trends in terms of demographics
Real estate professionals in Abilene, Texas, are on edge after a shed on private property was found to contain a collage of more than two dozen head shots of women, mostly local agents, tacked on the outer walls and a nearby property fence. Agent Tommy Simons discovered the collage when he was visiting his listing next door.“I’ve known all those ladies a long time,” Simons told the Houston Chronicle. “That’s kind of weird and kind of
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